EverViewTM Corporate Marketing
Bringing a new brand to life
Exploring the design and implementation of a new brand identity across all major touchpoints.
EverViewTM Corporate Marketing
Bringing a new brand to life
Designing engaging, responsive, and user-friendly web pages, forms, and client-facing resources.
Exploring the design and implementation of a new brand identity across all major touchpoints.
EverViewTM Corporate Marketing
Bringing a new
brand to life
Exploring the design and implementation of a new brand identity across all major touchpoints.
Energetic and engaging
Energy and innovation are depicted across the EverView brand through complimentary and analogous colors and the sensation of motion throughout its imagery.
A custom, modern typeface
An alternate version of the EverView brandmark is depicted here using a modified version of the EverView typeface. This iteration consistently incorporates the distinct half-rounded terminals of the EverView symbol into all corners and terminals of the EverView wordmark.
A new brand requires new collateral
Redesigning all corporate marketing materials using the new brand identity.
Personal brand interactions
Business cards allow users to interact with a brand on an intimate level. They often involve friendly human interactions, and they offer tangible and lasting extensions of the brand.
- Double-sided full bleed print
- Business card size: 3.5” x 2”
- Color profile: U.S. Web Coated (SWOP) v2
Modern and responsive
The challenge of the EverView website was to present a broad spectrum of industries and services while providing accessible resources to aid users in the discovery process. The result was a mobile responsive WordPress site that was informative and clear. Click on the link below to learn more about the site.
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Interactive and informative
Custom-built HTML templates were created for all of EverView's internal and external email communications. External client communications were delivered by Salesforce Pardot, which compiled email and website performance analytics directly into the Salesforce CRM. Click on the link below to view more email marketing templates.
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Cohesive and consistent
Known for a large trade show presence, EverView always had a need for event displays and components of various sizes. These typically consisted of oversized walls, booth and counter facades, and adjustable banners, with designs, mockups, and prints being required for each.
- Full bleed adjustable banner
- Banner size: 31.5” x 78”
- Color profile: Euroscale Coated v2
Valuable online resources
To position itself as a thought leader in the billing and payments industry, EverView generated a series of case studies, eBooks, and white papers available for download. These were designed to be clear, informative, and engaging.
- Interactive PDF
- Document size: 11” x 8.5”
- Color profile: sRGB IEC61966-2.1
From vision to reality, these are the tools that make it happen.
Knowledge, experience, and versatility
Creating a new brand is extremely resource intensive and requires deliverables spanning all formats and mediums. From editorial design to custom HTML email templates, knowledge of print and digital, along with experience in both design and programming, were all critical to the successful implementation of the new brand identity.
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