Mardani Corporate Marketing
Elevating a luxury brand identity
Designing updated marketing materials for an industry-leading fine mineral company and its flagship gallery.
Mardani Corporate Marketing
Elevating a luxury brand identity
A consolidated source of essential employee resources presented in a fully responsive company intranet.
Designing updated marketing materials for an industry-leading fine mineral company and its flagship gallery.
Mardani Corporate Marketing
Elevating a luxury brand identity
Designing updated marketing materials for an industry-leading fine mineral company and its flagship gallery.
Embodying elegance and style
Using clean and refined design to differentiate a fine minerals brand from its competitors.
Showcasing a clean aesthetic
Drawing inspiration from other luxury brands, Fine Minerals International and their flagship gallery, Mardani Fine Minerals, utilize a black and white color scheme with high-res photography and minimal decorative elements. This gives the brand a bright, clean look, allowing the art to take precedence.
Generating demand and exposure
Using a freshly updated brand to increase awareness and reach.
Creating a welcoming experience
To connect with their customers on a more personal level and be recognized as an industry leader, Fine Minerals International hosted a variety of social events filled with food, fun, and insightful presentations. These events required digital announcements that were tailored to each specific event.
Gaining new interest
In an effort to branch out from the conventional mineral-collecting world and reach new customers familiar with fine art, Fine Minerals International published a series of ads in United Airlines' luxury magazine, Rhapsody. These were intended to reach a new demographic of clientele, which was achieved with great success.
- Rhapsody Magazine, February, 2017
- Full-page ad (7.75” x 10.25”)
- Color profile: U.S. Web Coated (SWOP) v2
Photography: James Elliott/Fine Minerals International
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Mardani's online debut
Knowing the importance of online research, Mardani's debut website was created with access to information in mind. Built using an HTML template, the Mardani website showcases an extensive gallery of fine minerals with descriptions and provenance for each one. Additionally, users have access to a large collection of articles and videos to learn more about the industry.
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Custom keepsakes
Most fine mineral purchases at the Mardani New York City gallery come with a custom trifold specimen booklet for further reading. These booklets are all digitally printed in-house and come with a hand-cut sleeve using Neenah's 130DTC CLASSIC® Linen paper for safe keeping.
- Full bleed trifold booklet, double-sided
- Booklet size: 4” x 4” (folded)
- Color profile: U.S. Web Coated (SWOP) v2
Quality construction
As another way to elevate the brand, Fine Minerals International opted for custom-designed, high-quality packaging for all of its showrooms and trade shows. This adds another level of luxury and class to an already luxurious brand.
Elaborate and interchangeable
As a pioneer in the displays market, Fine Minerals International produces its own line of high-quality, hand-fabricated display cases and accessories. Due to the complexity of these custom displays, extra attention was given to the layout and design of their brochures and catalogues.
Building a prominent presence
By conducting a large portion of its business at mineral shows abroad, Fine Minerals International prides itself on maintaining a large trade show presence that stands out from its competition. This is achieved by using a primarily white color palette and through clean and elegant design.
From vision to reality, these are the tools that make it happen.
A broad spectrum of design
For most projects, my process usually begins with a sketch. Ideating on paper first was particularly important for this client due to the large amount of physical deliverables, such as display cases, event displays, and packaging. In addition to these tangible items, branding, illustration, editorial design, and web design and development services were all required as well.
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