OSG Corporate Marketing
Embarking on a new journey
A comprehensive and modern rebrand designed to elevate and unify an entire family of companies.
OSG Corporate Marketing
Embarking on a new journey
A consolidated source of essential employee resources presented in a fully responsive company intranet.
A consolidated source of essential employee resources presented in a fully responsive company intranet.
OSG Corporate Marketing
Embarking on a
new journey
A comprehensive and modern rebrand designed to elevate and unify an entire family of companies.
Launching a new identity
Reimagining an updated billing and payments brand through hierarchy and refinement.
A balanced geometric logotype
The OSG brandmark uses a strong geometric typeface with highly circular characters, giving the lockup a balanced and symmetrical appearance. The "Let's go connect" tagline adds additional balance and encourages a call to action.
Redesigning all touchpoints
The extensive rebrand required implementation of the new identity across all aspects of the company.
Universal standards
Having clearly defined standards in the brand guidelines ensures accuracy and consistency across the entire brand. Because one of the most important components of a brand is typography, it is imperative to clearly define the type setting rules for all type elements and how they relate to each other.
Organized and informative
Presenting a large amount of information in a clear and discernible way was the challenge behind OSG's case studies template. The underlying grid played an important role in the solution, with the primary copy comprising two-thirds of the width of the page for easy reading, while the secondary and easy-to-digest copy was reserved for the sidebar.
Thoughtful and provoking
While the case studies template had the challenge of working with large amounts of copy across multiple pages, OSG's sell sheet template had the opposite challenge of trying to condense all important information onto one page. To alleviate that burden, icons, imagery, and statistics were used as often as possible to allow for a concise and engaging design.
Organizing and presenting data
As a print and mail billing company, OSG was occasionally required to notify its clients about USPS postal rate changes. These changes were often cumbersome and difficult to interpret, so it was necessary to organize the data and present it in an easily decipherable way.
Friendly and inviting
The OSG brand was very strong on building connections, both between itself and its clients, and its clients and their customers. As such, the marketing and advertising materials needed to portray friendliness and connectivity through its imagery and iconography as much as possible.
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Building a new site for an updated brand
After acquiring 18 companies over a period of four years, OSG was in dire need of an online presence showcasing its full spectrum of offerings. This not only required product pages for each of their services but also overview pages for every industry they served. To learn more about the site, click on the link the below.
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Internal and external communications
All of the internal email communications for OSG were created using custom-built HTML templates which were pasted into Microsoft Outlook. Custom HTML templates were also created for deploying external communications through both Outlook and OSG's proprietary email marketing platform, WhatCounts. Click on the link below to view more email marketing samples.
View more templatesFrom vision to reality, these are the tools that make it happen.
A comprehensive rebrand
Although OSG's rebrand initiative consisted of an entire team of marketers, designers, and developers, it was extremely comprehensive and required an extensive amount of work. All marketing materials, both digital and print, needed to be rebranded and redesigned. Color palettes, grids, iconography, imagery, typography, and all other design elements had to be established and implemented across the entire brand. This required numerous revisions and a large variety of skills.
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